All curious readers often feel overwhelmed by dense, empty feel like content in the fashion world. Naturæ is where all these curious readers have an space to discover designers with meaning in biocouture and translate complex ideas into an approachable, visually compelling format that invites readers to slow down and reconnect with the natural and the fashion world.
All curious readers often feel overwhelmed by dense, empty feel like content in the fashion world. Naturæ is where all these curious readers have an space to discover designers with meaning in biocouture and translate complex ideas into an approachable, visually compelling format that invites readers to slow down and reconnect with the natural and the fashion world.
Inspired by the latin word "Naturæ", meaning "of nature", the magazine blends high fashion with eco-conscius principles. It spotlights sustainable practices and natural materials, showcasing a seamless conecction between couture an the enviroment.
Inspired by the latin word "Naturæ", meaning "of nature", the magazine blends high fashion with eco-conscius principles. It spotlights sustainable practices and natural materials, showcasing a seamless conecction between couture an the enviroment.
Eco-conscious fashion enthusiasts whose love of style is matched only by their passion for nature.
Eco-conscious fashion enthusiasts whose love of style is matched only by their passion for nature.
Eco-conscious fashion enthusiasts whose love of style is matched only by their passion for nature.
Concept development | Branding | Editorial Design | UX/UI Designer | Writter
Concept development | Branding | Editorial Design | UX/UI Designer | Writter
Concept development | Branding | Editorial Design | UX/UI Designer | Writter
6 months
6 months
Solo
Solo
Where it all started
Where it all started
Where it all started
Naturæ
Naturæ
Naturæ
Project Overview
Project Overview
Made for
Made for
Team
My responsabilities
Timeline
In a word filled with a market crowded in glossy fashion titles, most magazines still offer style without maning and give trend-driven visuals that overlook sustainability and fail to nurture a deeper bond with the world. The challenge for Naturæ was to break that pattern: to design a magazine that stands out on the shelf by blending high-fashion allure with meaningful, eco-conscious storytelling, giving readers an experience that feels both inspiring and nurturing.
In a word filled with a market crowded in glossy fashion titles, most magazines still offer style without maning and give trend-driven visuals that overlook sustainability and fail to nurture a deeper bond with the world.
The challenge for Naturæ was to break that pattern: to design a magazine that stands out on the shelf by blending high-fashion allure with meaningful, eco-conscious storytelling, giving readers an experience that feels both inspiring and nurturing.
In a word filled with a market crowded in glossy fashion titles, most magazines still offer style without maning and give trend-driven visuals that overlook sustainability and fail to nurture a deeper bond with the world. The challenge for Naturæ was to break that pattern: to design a magazine that stands out on the shelf by blending high-fashion allure with meaningful, eco-conscious storytelling, giving readers an experience that feels both inspiring and nurturing.
Main Challenge
Context & Challenge
Context & Challenge
Context & Challenge
For the past four years, I’ve worked across B2B and B2C projects, uncovering user needs and translating them into practical solutions using Design Thinking.
1
1
Core Question
Design Thinking
Empathize
Empathize
Empathize
Desk Research
Desk Research
Desk Research
Framed core opportunity
Framed core opportunity
Brainstorm concepts
Brainstorm concepts
Brainstorm concepts
Generated clickable InDesign proof to test flow
Generated clickable InDesign proof to test flow
Printed final copies
Feeback
Built low-fidelity page dummies
Built low-fidelity page dummies
Created functional prototype
Created functional prototype
Printed final copies
Feedback
Sketched editorial Layouts
Sketched editorial Layouts
Sketched editorial Layouts
Format concepts
Format concepts
Format concepts
Curated mood boards
Curated mood boards
Curated mood boards
Shaped brand identity
Shaped brand identity
Shaped brand identity
Set design goals
Set design goals
User preferences
User preferences
Set value proposition
Set value proposition
Inspiration
Inspiration
Inspiration
User research
User research
Competitor analysis
Competitor analysis
Define
Define
Define
Ideate
Ideate
Prototype
Prototype
Prototype
Test
Test
Test
How can I design a fashion magazine that truly stands out by uniting style with a bold, unexplored theme?
How can I design a fashion magazine that truly stands out by uniting style with a bold, unexplored theme?
Reframing the Challenge
Reframing the Challenge
Design Process
Design Process
Design Process
Reframing the Challenge
Reframing the Challenge
Design Thinking
From the beginning of my design process, it was crucial to create something that would truly stand out. I wanted to design a cover that would stick in a user's memory, especially when compared to all the other magazines on the shelf. The goal was for the design to do more than just be seen; it needed to make someone pause and wonder, compelling them to learn more about what was inside.
I kept asking: Who am I designing for? What do I stand for? The answer wasn’t trends, it was people who want beauty that doesn’t cost the earth.
That's where it hit me: Bio-Couture
The curiosity factor
Value Proposition
From the beginning of my design process, it was crucial to create something that would truly stand out. I wanted to design a cover that would stick in a user's memory, especially when compared to all the other magazines on the shelf. The goal was for the design to do more than just be seen; it needed to make someone pause and wonder, compelling them to learn more about what was inside.
I kept asking: Who am I designing for? What do I stand for? The answer wasn’t trends, it was people who want beauty that doesn’t cost the earth.
That's where it hit me: Bio-Couture
The curiosity factor
Value Proposition
Naturæ came from a simple sketch note: nature + couture. I leaned into the Latin root naturae, meaning “of nature” and kept the ligature æ because they look like letterforms woven together, just like our concept: living materials + fashion craft. begins in living material.
The Branding
Naturæ
Naturæ
From the beginning of my design process, it was crucial to create something that would truly stand out. I wanted to design a cover that would stick in a user's memory, especially when compared to all the other magazines on the shelf. The goal was for the design to do more than just be seen; it needed to make someone pause and wonder, compelling them to learn more about what was inside.
The curiosity factor
I kept asking: Who am I designing for? What do I stand for? The answer wasn’t trends, it was people who want beauty that doesn’t cost the earth.
That's where it hit me: Bio-Couture
Value Proposition
Naturæ came from a simple sketch note: nature + couture. I leaned into the Latin root naturae, meaning “of nature” and kept the ligature æ because they look like letterforms woven together, just like our concept: living materials + fashion craft. begins in living material.
The Branding
Naturæ
For the past four years, I’ve worked across B2B and B2C projects, uncovering user needs and translating them into practical solutions using Design Thinking.
For the past four years, I’ve worked across B2B and B2C projects, uncovering user needs and translating them into practical solutions using Design Thinking.
For the past four years, I’ve worked across B2B and B2C projects, uncovering user needs and translating them into practical solutions using Design Thinking.
